Advisors, just for you
Datalign Advisory makes finding a financial advisor specific to your circumstances and preferences easier than ever.
What we do
Datalign Advisory's platform programmatically connects in-market users with financial advisors from our network of vetted fiduciaries.
Our Values

MADE FOR YOU
Partner Focused
We start with partner needs and work backwards. We believe our success comes from the success of our partners. So, we created a platform allowing them to be in control of their site experiences, data, and monetization needs.

CRYSTAL CLEAR
Transparency
We believe transparency eliminates hurdles and accelerates growth. So, we built a platform free from hidden fees and fine print. We arm our partners with all the information up front.

PROGRAMMATIC
Data Driven
Data is in our name. We don’t believe in letting our partners make decisions in the dark.

PRONE TO ACTION
Talk Less, Do More
We believe actions speak louder than words. We’re a team of doers. We created platforms and services that produce results and don’t overcomplicate.
Who we are
Our Founders
Rob Fisher
Rob Fisher
President
Robert Fisher is President & CEO at Cogo Labs and serves as President of Datalign Advisory. His work has pioneered Cogo’s efforts in implementing analytics against very large data sets, including strategies in user acquisition, discovery of consumer interest, market research, and the detection of viral growth. Prior to Cogo, Robert has also worked in…
Andrew Johnson
Andrew Johnson is the co-founder and COO of Datalign Advisory. He focuses on optimization of products and processes to connect clients more efficiently with the right advisor.
Andrew’s background includes management consulting, product development at Facebook and service in the US Navy. Andrew holds a BS in Biology from Davidson College and an MBA from the Darden School of Business at University of Virginia.
Andrew Johnson
COO
Andrew Johnson is the co-founder and COO of Datalign Advisory. He focuses on optimization of products and processes to connect clients more efficiently with the right advisor. Andrew’s background includes management consulting, product development at Facebook and service in the US Navy. Andrew holds a BS in Biology from Davidson College and an MBA from…
Hilary Malecha
Hilary is the Co-Founder of Datalign Advisory. As Head of Growth, she brings financial services, analytics, and performance marketing experience to the team. She specializes in leveraging unique data sets to accelerate growth and improve consumer experience. Her agency background brings a keen understanding of digital media and customer acquisition to all verticals. She’s holds a business management & finance degree from Boston University. As a native Minnesotan, she has an unending love of lake life, hockey, and (ironically) cheering on the Green Bay Packers.
Hilary Malecha
Head of Growth
Hilary is the Co-Founder of Datalign Advisory. As Head of Growth, she brings financial services, analytics, and performance marketing experience to the team. She specializes in leveraging unique data sets to accelerate growth and improve consumer experience. Her agency background brings a keen understanding of digital media and customer acquisition to all verticals. She’s holds…
Our Experts
John Wernz
John Wernz is a Board Advisor for Datalign Advisory. He focuses on supporting the design of the Datalign platform to provide benefits to both publishers and financial services partners.
John has spent over 20 years as a leader in financial services marketing with a specific focus on driving accountable organic growth. His work with firms like Fisher Investments and Wealth Enhancement Group have contributed to the fastest growing and most successful players in the financial services sector. John serves on several Financial Services boards. Prior to Datalign Advisory, John served as the Chief Marketing Officer for Wealth Enhancement Group for over a decade. He holds a BA in Finance from Gustavus Adolphus College.
John Wernz
Board Advisor
John Wernz is a Board Advisor for Datalign Advisory. He focuses on supporting the design of the Datalign platform to provide benefits to both publishers and financial services partners. John has spent over 20 years as a leader in financial services marketing with a specific focus on driving accountable organic growth. His work with firms like…
Lucas Marino
Lucas is the Head of Supply for Datalign Advisory and brings expert experience in negotiation and marketing strategies to the team. Before working for Datalign, Lucas managed an international maritime logistics company, where he oversaw the commercial, operations, and marketing divisions. He enjoys building and growing partnerships and still prefers phone calls to emails. Lucas holds an economics degree from the University of Connecticut.
Lucas Marino
Head Of Supply
Lucas is the Head of Supply for Datalign Advisory and brings expert experience in negotiation and marketing strategies to the team. Before working for Datalign, Lucas managed an international maritime logistics company, where he oversaw the commercial, operations, and marketing divisions. He enjoys building and growing partnerships and still prefers phone calls to emails. Lucas…
Sarah Clarkson
Sarah Clarkson is the Product Manager for Datalign Advisory. Prior to joining Datalign, Sarah worked in healthcare and tech. Sarah holds an MBA from MIT Sloan School of Management and a BA from Wellesley College in Biological Sciences with a minor in Art History.
Sarah Clarkson
Product Manager
Sarah Clarkson is the Product Manager for Datalign Advisory. Prior to joining Datalign, Sarah worked in healthcare and tech. Sarah holds an MBA from MIT Sloan School of Management and a BA from Wellesley College in Biological Sciences with a minor in Art History.
Veronika Tyukova
Veronika Tyukova, Head of Demand, has over a decade of experience bringing new technologies to market through strategic business development and partnerships. She holds a BS in Management Information Systems from Carlson School of Management, University of Minnesota and an MBA from Babson College.
Veronika Tyukova
Head of Demand
Veronika Tyukova, Head of Demand, has over a decade of experience bringing new technologies to market through strategic business development and partnerships. She holds a BS in Management Information Systems from Carlson School of Management, University of Minnesota and an MBA from Babson College.
Jessica Dereli
Jessica Dereli is a Senior Analyst at Cogo Labs. Prior to her work on Datalign, Jessica worked on start ups in the finance and medicare space. She holds a BS in Mechanical Engineering from University of Massachusetts Amherst.
Jessica Dereli
Senior Analyst
Jessica Dereli is a Senior Analyst at Cogo Labs. Prior to her work on Datalign, Jessica worked on start ups in the finance and medicare space. She holds a BS in Mechanical Engineering from University of Massachusetts Amherst.
Nick Chiappari
Nick Chiappari is a Software Engineer at Datalign Advisory responsible for building Datalign Advisory’s platform. Prior to joining Datalign, Nick worked at Cogo Labs for 2 years, contributing to projects ranging from email marketing systems to business intelligence platforms. Nick holds a BS in Computer Science from Northeastern University.
Nick Chiappari
Software Engineer
Nick Chiappari is a Software Engineer at Datalign Advisory responsible for building Datalign Advisory’s platform. Prior to joining Datalign, Nick worked at Cogo Labs for 2 years, contributing to projects ranging from email marketing systems to business intelligence platforms. Nick holds a BS in Computer Science from Northeastern University.
Karen Fang
Karen Fang is a Software engineer at Cogo Labs. She has worked on various projects from supporting data pipelines to full stack development in Web applications. She holds a MS in Computer Systems Engineering from Northeastern University.
Karen Fang
Software Engineer
Karen Fang is a Software engineer at Cogo Labs. She has worked on various projects from supporting data pipelines to full stack development in Web applications. She holds a MS in Computer Systems Engineering from Northeastern University.
Avery Peterson
Avery is a Software Engineer at Datalign Advisory. He has experience building both B2B and B2C software in several different industries including e-commerce, marketing, and logistics. Avery has applied his years of technical knowledge to the platform, making sure it is highly available, secure, and scalable, all while serving the needs of the customers. He holds a BS in Computer Engineering & Computer Science from Northeastern University.
Avery Peterson
Software Engineer
Avery is a Software Engineer at Datalign Advisory. He has experience building both B2B and B2C software in several different industries including e-commerce, marketing, and logistics. Avery has applied his years of technical knowledge to the platform, making sure it is highly available, secure, and scalable, all while serving the needs of the customers. He…
Angel Jehng
Angel Jehng is a Senior Analyst at Cogo Labs. She has worked on various projects from email marketing to business research and planning for the incubator prior to working on Datalign and sits on Cogo’s DE&I Council. Prior to Cogo Labs, she worked as a Client Service and Sales Officer for Bank of America Private Bank. She holds a BA from Boston College Carroll School of Management with concentrations in Finance and Marketing.
Angel Jehng
Senior Analyst
Angel Jehng is a Senior Analyst at Cogo Labs. She has worked on various projects from email marketing to business research and planning for the incubator prior to working on Datalign and sits on Cogo’s DE&I Council. Prior to Cogo Labs, she worked as a Client Service and Sales Officer for Bank of America Private…
Autumn Patterson
Autumn Patterson is an Engineer at Cogo Labs. She works to make our user experience, quality, and features world class and seamless; always on, always available, best in class. She has over 25 years in the software industry with experience with small, niche companies and large multinationals – working in nearly every aspect of software. She has a passion for live and recorded sound engineering and peace in our time. She has a BS and MS in Computer Science from Iowa State University.
Autumn Patterson
Staff Engineer
Autumn Patterson is an Engineer at Cogo Labs. She works to make our user experience, quality, and features world class and seamless; always on, always available, best in class. She has over 25 years in the software industry with experience with small, niche companies and large multinationals – working in nearly every aspect of software. …
Elvin Cako
Elvin Cako is Lead Software Engineer at Datalign Advisory. His team has built Datalign’s lead generation platform from the ground up. Prior to Datalign, Elvin has worked at Cogo Labs for 7 years where he specialized in distributed systems and web development. He holds a BS in Computer Engineering from Boston University.
Elvin Cako
Lead Software Engineer
Elvin Cako is Lead Software Engineer at Datalign Advisory. His team has built Datalign’s lead generation platform from the ground up. Prior to Datalign, Elvin has worked at Cogo Labs for 7 years where he specialized in distributed systems and web development. He holds a BS in Computer Engineering from Boston University.
Our Founders
Rob Fisher
Robert Fisher is President & CEO at Cogo Labs and serves as President of Datalign Advisory. His work has pioneered Cogo’s efforts in implementing analytics against very large data sets, including strategies in user acquisition, discovery of consumer interest, market research, and the detection of viral growth.
Prior to Cogo, Robert has also worked in journalism and as a photographer and musician. He holds a BS in Applied Mathematics and a BS in Economics from North Carolina State University and a MA in Economics from Northeastern University.
Rob Fisher
President
Robert Fisher is President & CEO at Cogo Labs and serves as President of Datalign Advisory. His work has pioneered Cogo’s efforts in implementing analytics against very large data sets, including strategies in user acquisition, discovery of consumer interest, market research, and the detection of viral growth. Prior to Cogo, Robert has also worked in…
Andrew Johnson
Andrew Johnson is the co-founder and COO of Datalign Advisory. He focuses on optimization of products and processes to connect clients more efficiently with the right advisor.
Andrew’s background includes management consulting, product development at Facebook and service in the US Navy. Andrew holds a BS in Biology from Davidson College and an MBA from the Darden School of Business at University of Virginia.
Andrew Johnson
COO
Andrew Johnson is the co-founder and COO of Datalign Advisory. He focuses on optimization of products and processes to connect clients more efficiently with the right advisor. Andrew’s background includes management consulting, product development at Facebook and service in the US Navy. Andrew holds a BS in Biology from Davidson College and an MBA from…
Hilary Malecha
Hilary is the Co-Founder of Datalign Advisory. As Head of Growth, she brings financial services, analytics, and performance marketing experience to the team. She specializes in leveraging unique data sets to accelerate growth and improve consumer experience. Her agency background brings a keen understanding of digital media and customer acquisition to all verticals. She’s holds a business management & finance degree from Boston University. As a native Minnesotan, she has an unending love of lake life, hockey, and (ironically) cheering on the Green Bay Packers.
Hilary Malecha
Head of Growth
Hilary is the Co-Founder of Datalign Advisory. As Head of Growth, she brings financial services, analytics, and performance marketing experience to the team. She specializes in leveraging unique data sets to accelerate growth and improve consumer experience. Her agency background brings a keen understanding of digital media and customer acquisition to all verticals. She’s holds…
Our Experts
John Wernz
John Wernz is a Board Advisor for Datalign Advisory. He focuses on supporting the design of the Datalign platform to provide benefits to both publishers and financial services partners.
John has spent over 20 years as a leader in financial services marketing with a specific focus on driving accountable organic growth. His work with firms like Fisher Investments and Wealth Enhancement Group have contributed to the fastest growing and most successful players in the financial services sector. John serves on several Financial Services boards. Prior to Datalign Advisory, John served as the Chief Marketing Officer for Wealth Enhancement Group for over a decade. He holds a BA in Finance from Gustavus Adolphus College.
John Wernz
Board Advisor
John Wernz is a Board Advisor for Datalign Advisory. He focuses on supporting the design of the Datalign platform to provide benefits to both publishers and financial services partners. John has spent over 20 years as a leader in financial services marketing with a specific focus on driving accountable organic growth. His work with firms like…
Lucas Marino
Lucas is the Head of Supply for Datalign Advisory and brings expert experience in negotiation and marketing strategies to the team. Before working for Datalign, Lucas managed an international maritime logistics company, where he oversaw the commercial, operations, and marketing divisions. He enjoys building and growing partnerships and still prefers phone calls to emails. Lucas holds an economics degree from the University of Connecticut.
Lucas Marino
Head Of Supply
Lucas is the Head of Supply for Datalign Advisory and brings expert experience in negotiation and marketing strategies to the team. Before working for Datalign, Lucas managed an international maritime logistics company, where he oversaw the commercial, operations, and marketing divisions. He enjoys building and growing partnerships and still prefers phone calls to emails. Lucas…
Sarah Clarkson
Sarah Clarkson is the Product Manager for Datalign Advisory. Prior to joining Datalign, Sarah worked in healthcare and tech. Sarah holds an MBA from MIT Sloan School of Management and a BA from Wellesley College in Biological Sciences with a minor in Art History.
Sarah Clarkson
Product Manager
Sarah Clarkson is the Product Manager for Datalign Advisory. Prior to joining Datalign, Sarah worked in healthcare and tech. Sarah holds an MBA from MIT Sloan School of Management and a BA from Wellesley College in Biological Sciences with a minor in Art History.
Veronika Tyukova
Veronika Tyukova, Head of Demand, has over a decade of experience bringing new technologies to market through strategic business development and partnerships. She holds a BS in Management Information Systems from Carlson School of Management, University of Minnesota and an MBA from Babson College.
Veronika Tyukova
Head of Demand
Veronika Tyukova, Head of Demand, has over a decade of experience bringing new technologies to market through strategic business development and partnerships. She holds a BS in Management Information Systems from Carlson School of Management, University of Minnesota and an MBA from Babson College.
Jessica Dereli
Jessica Dereli is a Senior Analyst at Cogo Labs. Prior to her work on Datalign, Jessica worked on start ups in the finance and medicare space. She holds a BS in Mechanical Engineering from University of Massachusetts Amherst.
Jessica Dereli
Senior Analyst
Jessica Dereli is a Senior Analyst at Cogo Labs. Prior to her work on Datalign, Jessica worked on start ups in the finance and medicare space. She holds a BS in Mechanical Engineering from University of Massachusetts Amherst.
Nick Chiappari
Nick Chiappari is a Software Engineer at Datalign Advisory responsible for building Datalign Advisory’s platform. Prior to joining Datalign, Nick worked at Cogo Labs for 2 years, contributing to projects ranging from email marketing systems to business intelligence platforms. Nick holds a BS in Computer Science from Northeastern University.
Nick Chiappari
Software Engineer
Nick Chiappari is a Software Engineer at Datalign Advisory responsible for building Datalign Advisory’s platform. Prior to joining Datalign, Nick worked at Cogo Labs for 2 years, contributing to projects ranging from email marketing systems to business intelligence platforms. Nick holds a BS in Computer Science from Northeastern University.
Karen Fang
Karen Fang is a Software engineer at Cogo Labs. She has worked on various projects from supporting data pipelines to full stack development in Web applications. She holds a MS in Computer Systems Engineering from Northeastern University.
Karen Fang
Software Engineer
Karen Fang is a Software engineer at Cogo Labs. She has worked on various projects from supporting data pipelines to full stack development in Web applications. She holds a MS in Computer Systems Engineering from Northeastern University.
Avery Peterson
Avery is a Software Engineer at Datalign Advisory. He has experience building both B2B and B2C software in several different industries including e-commerce, marketing, and logistics. Avery has applied his years of technical knowledge to the platform, making sure it is highly available, secure, and scalable, all while serving the needs of the customers. He holds a BS in Computer Engineering & Computer Science from Northeastern University.
Avery Peterson
Software Engineer
Avery is a Software Engineer at Datalign Advisory. He has experience building both B2B and B2C software in several different industries including e-commerce, marketing, and logistics. Avery has applied his years of technical knowledge to the platform, making sure it is highly available, secure, and scalable, all while serving the needs of the customers. He…
Angel Jehng
Angel Jehng is a Senior Analyst at Cogo Labs. She has worked on various projects from email marketing to business research and planning for the incubator prior to working on Datalign and sits on Cogo’s DE&I Council. Prior to Cogo Labs, she worked as a Client Service and Sales Officer for Bank of America Private Bank. She holds a BA from Boston College Carroll School of Management with concentrations in Finance and Marketing.
Angel Jehng
Senior Analyst
Angel Jehng is a Senior Analyst at Cogo Labs. She has worked on various projects from email marketing to business research and planning for the incubator prior to working on Datalign and sits on Cogo’s DE&I Council. Prior to Cogo Labs, she worked as a Client Service and Sales Officer for Bank of America Private…
Autumn Patterson
Autumn Patterson is an Engineer at Cogo Labs. She works to make our user experience, quality, and features world class and seamless; always on, always available, best in class. She has over 25 years in the software industry with experience with small, niche companies and large multinationals – working in nearly every aspect of software. She has a passion for live and recorded sound engineering and peace in our time. She has a BS and MS in Computer Science from Iowa State University.
Autumn Patterson
Staff Engineer
Autumn Patterson is an Engineer at Cogo Labs. She works to make our user experience, quality, and features world class and seamless; always on, always available, best in class. She has over 25 years in the software industry with experience with small, niche companies and large multinationals – working in nearly every aspect of software. …
Elvin Cako
Elvin Cako is Lead Software Engineer at Datalign Advisory. His team has built Datalign’s lead generation platform from the ground up. Prior to Datalign, Elvin has worked at Cogo Labs for 7 years where he specialized in distributed systems and web development. He holds a BS in Computer Engineering from Boston University.
Elvin Cako
Lead Software Engineer
Elvin Cako is Lead Software Engineer at Datalign Advisory. His team has built Datalign’s lead generation platform from the ground up. Prior to Datalign, Elvin has worked at Cogo Labs for 7 years where he specialized in distributed systems and web development. He holds a BS in Computer Engineering from Boston University.